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I am the Head of Product Design at VK and a Mentor at Yandex Practicum, with more than 9 years of experience in design and IT.
I am constantly improving my skills by following the design community in Russia and abroad, attending design conferences and meetings. I can justify my designs with metrics and research.
🛠 Skills
Hard skills
Soft skills
🦄 Leadership
- formation of a team culture, control over its compliance
- formation of agreements
- planning and distribution of tasks between designers
- roadmap of a product for a year/half-year/quarter
- creation of a backlog
- development of referral processes
💬 Communities
- conducting and organising internal training
- participation, speaking and organising events and meet-ups
📚 Education
University
Bachelor's degree, Fine Arts and Design, Herzen State Pedagogical University of Russia
2006 – 2013
Courses
Elements of AI – University of Helsinki
2020 / Certificate
Finance for Non-Finance Professionals – Coursera, RICE University
2020 / Certificate
DevOps – ScrumTrek
2019 / Certificate
Front-end development – htmlacademy
2018
UX design – Skillbox / AIC
2017
👩🏻💻 Work experience
VK Head of Design | Senior Product Designer Jul 2021 – present time
Head of Design
Jan 2022 – present time
Products
- Main page mail.ru
- Atom browser – browser by VK based on Google Chrome engine
- Mail.ru search – smart search on the Internet and social networks
- Auth and registration mail.ru
👩💻 Responsibilities
- Run a design team
- Research of user behaviour and design changes in accordance with metrics
- UI Kit for each product
✅ Achievements
- increased CSAT to 67% for Main page mail.ru in 2022
- developed Design Strategy for 2023
- rebuild Design System for to speed up the delivery of the design
- took a part in 5 user researches and more than 50 experiments
Senior Product Designer
Jul 2021 – Dec 2021
Products
- VK ID Personal account
- VK UI design system
- Atom browser – browser by VK based on Google Chrome engine
👩💻 Responsibilities
- Creating an User Flow maps
- Research of user behaviour and design changes in accordance with metrics
- UI Kit for each product
- Figma layouts and prototypes
✅ Achievements
- improved design for 97M users VK ID
- implemented and created 20+ new templates for new features of Atom browser
- updated UI KIT of Atom browser, added new design rules
- took a part in 3 usability tests
Yandex Practicum Mentor · Interface design course Mar 2021 – present time
Mentor · Interface design course
Mar 2021 – present time
I give lectures on interface design via Zoom for a group of 50 students. We communicate on Slack and meet for web conferences. In addition, I give lectures for the entire course, which consists of about 150 students. I decided to try teaching as a way to improve my soft skills and to share my knowledge and experience, as I am passionate about my profession.
✅ Achievements
- led more than 30 webinars
- improved 2 courses: Product Design, User Interface Design
Gazprom neft OPTI Lead UX/UI designer | UX/UI designer Mar 2018 – Jul 2021
Lead UX/UI Designer
Jul 2019 – Jul 2021
Products
- B2B Personal Account for petrol station owners
- B2C iOS and Android app for drivers
- B2B terminal based on Android for corporate clients
- POS terminal for cashiers
👩💻 Responsibilities
- Development of the IT platform and design of the interface for other users: an OPTI employee; an employee of the contractor company who performs inspections at the gas station.
- Creating a design for iOS and Android b2c applications
- Research of user behaviour and design changes in accordance with metrics
- Run a design team
✅ Achievements
- Created web-based designs across all fidelities, from wireframes to pixel-perfect mockups
- Delivered an outstanding user experience providing an exceptional and intuitive application design
- Run product discovery process via customer interviews and observing, investigating, and evaluating user behaviours to derive UX requirements
- Created advance design system and UI components to ensure a coherent look & feel of the platform
- Designed interfaces for different platforms iOS, Android, Web
UX/UI Designer
Mar 2018 – Jul 2019
Products
- B2B Personal Account for petrol station owners
- B2C iOS and Android app for drivers
- B2B terminal based on Android for corporate clients
- POS terminal for cashiers
👩💻 Responsibilities
- Creating an interface design for an IT platform
- User research and Customer development. We held an event for partners, where they asked questions about the platform and my Figma prototypes. We also went to the gas station ourselves to study how everything works there and what problems our users face every day.
- Layout control, design compliance check (we work in JIRA)
- Teamwork with an analyst and front-end developers. We work in 2-week sprints on Scrum and Agile
Kassir.ru UX/UI Designer Jul 2014 – Dec 2017
Products
- ticketing site kassir.ru
- ticketing sites for large events
👩💻 Responsibilities
- Brand design (main ticketing site kassir.ru, social media, adverts, presentations, tickets)
- Creating of ticketing sites for different events (FINA Kazan 2016, EXPO-2017 Astana, Metallica's Russian tour 2016 and others)
- The website for ticket sales and the organisation of ticket sales for the event the Aquatics Championship in Kazan in 2016 received the Ticket Technology Awards 2016 award in the Sales and Marketing category
- Run a design team of 2 junior designers
- User research
- UI Kit
Main Page Mail.ru
🔗 Mail.ru
Mail.ru is a Russian-language Internet portal with huge monthly audience.
It combines the main page of the site and thematic projects, serves as a single "entry point" for Internet services owned by the company - mail, search, the social networks, cloud service and others.
Head of Design, Senior Product Designer
Jan 2022 – present time
Read more
👩💻 Responsibilities
- Art direction
- Figma layouts and prototypes
- Usability tests
- Layouts review
✅ Achievements
- increased CSAT to 67% in 2022
- developed Design Strategy for 2023
- rebuild Design System for to speed up the delivery of the design
- took a part in 5 user researches and more than 30 experiments
- created Dark Mode
- returned animated logos
Atom Browser
Browser by VK company is based on Google Chrome engine. Main users are the Russian audience of VK services such as social networks: Odnoklassniki, VKontakte, mail and others
Head of Design, Senior Product Designer
Nov 2021 – present time
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👩💻 Responsibilities
- Run design team
- UI Kit
- Usability tests
- Creating an User Flow maps
- Figma layouts and prototypes
- Layouts review
- Counting influence
✅ Achievements
- implemented and created 20+ new templates for new features
- updated UI KIT, added new design rules
- took a part in 3 usability tests
- +14% MAU Windows
- +16,3% ARPPU
Auth and registration Mail.ru
Authorisation and registration Mail.ru this is a service for logging into mail and other products Mail.ru . Now it has a lot of UX problems that have accumulated all the time, and the interfaces require a global update, which is what we are doing now.
Head of Design
Jan 2022 – present time
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👩💻 Responsibilities
- Art direction
✅ Features a took a part
- main redesign
- UX research
- Authorisation, registration, restoring
VK ID
VK ID is a personal account for general authorisation using vk.com to various services and websites.
Senior Product Designer
Jun 2021 – Dec 2021
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👩💻 Responsibilities
- User research
- Creating an User Flow maps
- Figma layouts and prototypes
- Usability tests
- Layouts review
- Counting influence
✅ Features a took a part
- main page
- authorisation part
Fueling app OPTI
Main users of iOS and Android apps are drivers. You can pay for fuel at OPTI petrol station without leaving your car. This is convenient – no need to queue at the checkout or get out of the car in bad weather. You can get a discount for goods and fuel by OPTI discount card and get some special offers.
Lead UX/UI designer, UX/UI designer
Mar 2018 – Jul 2021
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👩💻 Responsibilities
- User research
- Creating an User Flow maps
- Figma layouts and prototypes
- Usability tests
- Layouts review
- Counting influence
✅ Results
- MAU: Android – 17K, iOS – 5K
- Design System and UI Kit
- Whole design and features from the beginning
- Metrics settings
B2B Android terminal
This is a terminal based on Android for OPTI corporate clients and cashiers. It works like a POS terminal for OPTI corporate cards. Cashiers can sell fuel to OPTI corporate clients using these cards. It is a good and fast solution instead of a new POS touch interface.
Lead UX/UI designer, UX/UI designer
Mar 2018 – Jul 2021
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👩💻 Responsibilities
- User research
- Creating an User Flow maps
- Figma layouts and prototypes
- Usability tests
- Layouts review
- Counting influence
✅ Results
- MAU: 200 corporate OPTI clients, cashiers
- Design System and UI Kit
- Metrics settings
B2B OPTI Personal Account
The main users of this product are petrol station owners, accountants, cashiers, and managers. Depending on their role, they have access to different features within their account. For instance, business owners can access revenue, margin, and sales volume information, as well as reporting services.
Lead UX/UI designer, UX/UI designer
Mar 2018 – Jul 2021
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Additionally, there is a CRM service that allows users to create various marketing campaigns, measure their effectiveness, configure push notifications and SMS messages, and analyze average bill and fuel and goods sales.
This interface design system is based on the Bootstrap framework and Google Material Design. For data visualization, I used the AmChart framework and customized their charts to match our brand colors and fonts.
👩💻 Responsibilities
- User research and customer development are essential components of building a successful platform. Recently, we held an event for our partners, during which they were able to ask questions and provide feedback on my Figma prototypes. Additionally, we conducted field research by visiting a gas station to better understand how everything works and to identify any problems our users may face on a daily basis.
- Layout control, design compliance check (we work in JIRA)
- Teamwork with an analyst and front-end developers. We work in 2-week sprints on Scram and Agile
✅ Results
- More than 400 petrol stations with b2b OPTI Personal Account
- Average month revenue of a petrol station: 2 500 000 ₽
- Saving time: 9 working hours monthly
- Saving money: 31,250 ₽/av. monthly revenue at one petrol station
POS terminal OPTI
The POS terminal OPTI provides a touch interface for cashiers at OPTI and Gazprom petrol stations.
UX/UI designer
Mar 2018 – Jul 2021
Read more
The interface offers various types of goods and fuels for sale, as well as the ability to sell discounted products, make cancellations and refunds, check the amount of fuel in the tanks, and stop the pumps in case of an emergency.
👩💻 Responsibilities
- User research
- Creating an User Flow maps
- Figma layouts and prototypes
- Usability tests
- Layouts review
- Counting influence
✅ Results
- Design System and UI Kit
- Whole design and features from the start